Your data is retained by Safeguard Coaches for as long as is necessary for the purpose that it was collected for. We will use your data to send you details of services and products that you may be interested in. If you tell us that you do not wish to receive emails from us by using the ‘unsubscribe’ link then marketing emails will cease. We will retain your details in a suppression list within our marketing platform ‘Mailchimp’, this will ensure that you are not contacted by us again unless you request us to do so. We are obliged to keep certain data to fulfill certain legal obligations and matters of record keeping e.g. financial records which we are required to keep for 6 years. Any data that is retained is minimised to ensure that we are only keeping that which is required. We will securely delete all data when it is no longer required.