5. HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT?

  What We Use Your Personal Information For How Do We Use Your Personal Information What is the Legal Basis That We Use to Process Your Information
1 To send you a copy of our current newsletter. We use your personal information (email) to send the current copy of our newsletter to your inbox. Consent, you have given us your email address and have requested that we do this.
2 To carry out our contract with you To provide transportation services, journey planning and travel advice. To notify you of any changes to our services, which may affect your journey Contract, necessary for the performance of our contract with you or to take steps to enter into that contract
3 For marketing our products and services to you. To provide you with information about goods and services we believe may be of interest to you, to ensure that our services are administered effectively Legitimate interest<
4 To develop our services and to ensure that our services are up to date, relevant and appealing. We use your personal information to determine your likes, dislikes and needs, this may come from the comments and requests that have appeared on the site. To ensure that you receive the benefits and services that are on offer and that they are of interest to you. Legitimate interests, it is in our legitimate interest to develop and enhance the products and services that we offer to you and to keep our website up to date with relevant information. To develop, enhance, provide and market suitable products and services to you.
5. CCTV, To monitor on board the bus the behaviour of individuals on the bus We use CCTV to prevent and deter crime, apprehend and or prosecute offenders and to provide a safer environment for our staff and individual travellers. We monitor operational and safety related incidents. Legitimate interest
6 To retain CCTV images for a reasonable period of time or as long as is required by law. We would use this information to assist in the verification of any claims that are made. Legal obligation
7 To disclose CCTV images We would use this information to assist in the verification of a claim, to aid in the apprehension or prosecution of an offender Legal obligation
8 To ensure that the content on our site is presented in the most useful way. We may use your personal information which could include your IP address to measure ways in which you use our website.

We could use this information to analyse the effectiveness of our site. This can allow us to structure the content and the services we offer you. We would normally use cookies for this purpose.

As appropriate we would ask for your consent to use these cookies before processing.

;