Family owned Safeguard Coaches of Guildford is celebrating its 90th anniversary this year. The firm, headquartered in Guildford Park Road, Guildford, has been in the ownership of the Newman family since 1924 and is now owned by the 4th and 5th generations of the family.

Commemorating the Company’s 90th anniversary is a recently published and lavishly illustrated hardback book charting the history of the firm, the Newman family and its staff. Containing many anecdotes it will appeal to anyone with an interest in Guildford – if only for good local street views, many never previously published.

The book written by Laurie James charts the history and development of the firm with its buses and coaches through the decades of the 20th century right up to the present.

Now running a fleet of 38 vehicles and with almost 60 on its payroll Safeguard Coaches is something of a Guildford institution with its clean and smart red and cream vehicles being seen all around the town, throughout Surrey and Hampshire and far beyond. However, it is not resting on its laurels in this significant anniversary year, investing in two brand new 57 seat coaches, starting a new Farnham Minibuses operation and further improving its original bus route to cater for growing passenger numbers. It is appealing to 16-19 year olds with reduced price bus tickets, more evening journeys, free Wi-Fi and the ability to purchase tickets via a mobile phone – not something the Company’s founding fathers could possibly have imagined!

“We fully intend to serve Guildford and its environs with our buses, coaches and minibuses for a very long time to come” says Managing Director Andrew Halliday.

The hardback book has been published by Amberley and is good value at £10. Copies are available from Safeguard Coaches, Safeguard House, Clay Lane,  Guildford GU4 7NZ (in person 0830-1630 Monday to Friday), or mail order for an additional £3.50 P&P (£13.50 in total). Also available from Guildford Tourist Information Centre (High Street) and Guildford Museum (Quarry Street).

To read David Rose’s review of the book on the Guildford Dragon website please click here.

Safeguard 1931        Safeguard Bus Pic       Safeguard90th